TDC Events Marketing Program

The Events Marketing Program is offered through the Lee County Tourist Development Council each fiscal year. The program was established to assist local organizers in promoting their events in Lee County during the off-peak season. The program funding comes from the marketing portion of the tourist tax collections. This program provides reimbursable funding assistance for out of market advertising and promotional efforts to not-for-profit organizations with the ultimate goal of generating additional room-night stays in Lee County hotels.

Lee County non profit agencies that host multiple-day events may be eligible to apply for TDC Event Marketing funds. To learn more about whether your event might be eligible and how this reimbursable funding may be spent, please refer to the guidelines and attend the application webinar held each spring.

How to Apply:

The application cycle for next fiscal year 2025/2026 will open in April 2025 with a webinar. Additional information will be posted to the website as it becomes available. For more information on this program, click the Guidelines button below.

To view the Events funded for fiscal year (2024-2025) click here.

Events Marketing Program Resources:

 2024-2025 Events Marketing Timeline and Guidelines
Events Marketing AppendicesReimbursement Instructions

Status/Final Report - Fillable Form

For more information contact Alison Giesen at agiesen@leegov.com or by calling 239-338-3500.