Skip to main content
EN
banner

2025 Annual Meeting Recap

Thank you to those who attended this year's event. We hope you enjoyed it and found the information helpful. Below is a recap of highlights from the meeting.

annual plan cover page

Sales and Marketing Plan

Take a quick look at our Annual Plan to see this year's priorities.

 

Growing Together

As we continue moving forward, we want to take a moment to look back and appreciate the progress we have made together. This short video highlights that journey and celebrates how far we have come as a destination.

Meeting Presentations

Tamara Pigott

State of the Industry
Executive Director, Tamara Pigott

View

Brian Ososky

Listening Session Update
Chief Marketing Officer, Brian Ososky

View 

LA Headshot

Annual Plan Highlights
Director of Marketing, Lesley-Ann Thompson

View 



International Updates

Charm Evans

Global Sales Manager, Charm Evans (Germany Update)

View

Jeanette Faria headshot

Sales & Marketing Representative - Canada, Jeanette Faria

View 

Freddie Softley headshot

Sales & Marketing Representative - UK, Freddie Softley

View 



Keynote Speaker

 

 

Fred Dixon headshot

Brand USA President & CEO, Fred Dixon

View 

 

Toni Westland and Tamara Pigott

Toni Westland

Junonia Award Winner

Toni Westland, retired supervisory refuge ranger at J.N. “Ding” Darling National Wildlife Refuge, was awarded this year's Junonia Award. 

The Lee County VCB’s Junonia Award honors individuals who have positively impacted the local tourism community through their exceptional leadership, dedication and unique talents. Created in 2006, the VCB’s Junonia Award is named for the junonia, a treasured shell known for its rarity and exceptional quality that is on every sea sheller’s bucket list.

Westland was the supervisory refuge ranger at J.N. "Ding" Darling National Wildlife Refuge on Sanibel Island. She retired in May after a 27-year career with the U.S. Fish & Wildlife Service.  

During her tenure, Ranger Toni brought innovative ideas, like the mobile WoW or Wildlife on Wheels classroomRoving Ranger mobile visitor center and award-winning Learning Lavatories, to life. From building pollinator gardens in Title-1 schools to mentoring young environmental educators, she’s always believed that nature should be shared and protected by everyone.

In retirement, she continues her environmental education mission as ART Ranger Toni creating hand-painted wearables and home goods inspired by nature and made from repurposed materials. 

What are mangroves, and how to care for one?

Watch how SCCF is restoring vital mangrove habitats.

 

View images from our Annual Meeting.

Subscribe to our monthly Industry Partner Newsletter!